3 Steps for Your Mid-year Reflection

reflect on goals

July is just around the corner and so is the second half of the year kickoff! If you just groaned because you still have so much to accomplish, so many goals to achieve, and so many projects to complete (and even start), you are not alone. When we set our goals for the year, sometimes […]

Strong Brands are Good for Business

strong brands are good for business

One day, an entrepreneur had an amazing idea and started a business. Years went by, until one day, this person realized the logo and branding they once loved needed some TLC to stay current. In a perfect world, we would recognize this moment on our own. Sometimes, we do, but even I admit that when […]

Branding: All Tied Up with a Pretty Bow

branding your business

The Gift Box When it comes to branding, which gift box do you present to the world? A. My website has not been updated in the past nine years. Instead, I just enjoy what does look good for my business. I do get great feedback on my business cards! B. I have an excellent social […]

Announcing Our Award-Winning Designs

Graphic Design Awards 121421

While one of the most rewarding parts of graphic design is helping our clients look their best, on occasion we also get to enjoy awards for some of those designs. Juice is excited to announce that we have received three American Graphic Design Awards from from Graphic Design USA this year! We’re honored and excited […]

The Design Process from Start to Finish

Here at Juice, we love what we do. Sometimes, after receiving final designs, our clients say the whole process worked like magic. They told us what they wanted, we went to work, and an excellent design appeared. We love the enthusiasm but have to confess that we actually have a time-tested and client-approved process in […]

Five Qualities of a Great Logo

Your Business Needs a Logo Logos are the face of a company and the foundation of your brand identity. Some of the functions of a logo are to grab attention; to create a good first impression; to communicate brand values and additional meaning; and to distinguish you from the competition. But what makes a great logo? […]

How Your Color Choices Influence Your Branding

Much like the fonts you choose for your branding, color also plays a large role in supporting your brand’s identity. After all, colors are one of the first impressions any viewer will have of your brand. Colors create a vibrant, visual experience and have the power to attract attention, affect our emotions, and even subconsciously influence […]

4 Ways I Stay Inspired and Motivated as a Graphic Designer

As a designer, my creative juices are expected to flow all the time, and I need to be able to come up with creative content on the spot. As any creative knows, sometimes this isn’t as easy as we’d like it to be. I’m human and I have days, and sometimes weeks, where creativity doesn’t […]

Mood Boards: Good Vibes Only

Recently, I had the opportunity to work on an exciting project for one of our clients, and the way I typically like to start a larger scale, creative project is by creating a mood board. I think what comes to mind when people hear the term mood board is a visual display of different fabrics […]

The Big Picture – Developing Your Brand

The term “brand” seems to have become a bit of a buzz word lately. And for good reason. It’s easier than ever to reach potential customers. We’re surrounded by advertising messages every day, so you need a well-defined brand to help set your business apart from your competition. What is Branding? A brand is a set of marketing and […]