Should I rebrand?
Rebranding your business. Is it time to tune up your company’s brand? Rebranding doesn’t have to be scary! Your brand is here to visually represent your company from the inside out. It’s meant to help efficiently communicate to your target audience about who you are as a business. This process usually involves a new visual representation […]
3 Steps for Your Mid-year Reflection
July is just around the corner and so is the second half of the year kickoff! If you just groaned because you still have so much to accomplish, so many goals to achieve, and so many projects to complete (and even start), you are not alone. When we set our goals for the year, sometimes […]
Strong Brands are Good for Business
One day, an entrepreneur had an amazing idea and started a business. Years went by, until one day, this person realized the logo and branding they once loved needed some TLC to stay current. In a perfect world, we would recognize this moment on our own. Sometimes, we do, but even I admit that when […]
Branding: All Tied Up with a Pretty Bow
The Gift Box When it comes to branding, which gift box do you present to the world? A. My website has not been updated in the past nine years. Instead, I just enjoy what does look good for my business. I do get great feedback on my business cards! B. I have an excellent social […]
Announcing Our Award-Winning Designs
While one of the most rewarding parts of graphic design is helping our clients look their best, on occasion we also get to enjoy awards for some of those designs. Juice is excited to announce that we have received three American Graphic Design Awards from Graphic Design USA this year! We’re honored and excited to […]
The Design Process from Start to Finish
Here at Juice, we love what we do. Sometimes, after receiving final designs, our clients say the whole process worked like magic. They told us what they wanted, we went to work, and an excellent design appeared. We love the enthusiasm but have to confess that we actually have a time-tested and client-approved process in […]
Five Qualities of a Great Logo
Your Business Needs a Logo Logos are the face of a company and the foundation of your brand identity. Some of the functions of a logo are to grab attention; to create a good first impression; to communicate brand values and additional meaning; and to distinguish you from the competition. But what makes a great logo? […]
How Your Color Choices Influence Your Branding
Much like the fonts you choose for your branding, color also plays a large role in supporting your brand’s identity. After all, colors are one of the first impressions any viewer will have of your brand. Colors create a vibrant, visual experience and have the power to attract attention, affect our emotions, and even subconsciously influence […]
4 Ways I Stay Inspired and Motivated as a Graphic Designer
As a designer, my creative juices are expected to flow all the time, and I need to be able to come up with creative content on the spot. As any creative knows, sometimes this isn’t as easy as we’d like it to be. I’m human and I have days, and sometimes weeks, where creativity doesn’t […]
Mood Boards: Good Vibes Only
Recently, I had the opportunity to work on an exciting project for one of our clients, and the way I typically like to start a larger scale, creative project is by creating a mood board. I think what comes to mind when people hear the term mood board is a visual display of different fabrics […]