We can tell you this: It’s not luck that creates an impact to connect you with your clients.
We like to use 5 elements to help lead your business to success. In our opinion, these elements are fun to develop too, because we’re basically making your business into a person. And don’t worry, we think you’ll enjoy doing this. It will become a person you adore, not like an annoying sims character. Let us explain …
1. branding overall
Purpose behind your brand gives it strong bones. Specifically, we mean being intentional when choosing colors, typography and imagery. Because together, they paint the picture of your person (aka your brand). How do you want it to look? What colors, images and fonts help it stand out and make it unique?
2. brand personality and voice
If your brand was a somebody, who would they be? How would they interact with the world? What kinds of things would they say and how? Let’s look at some examples. When you are with the people you like the most, what characteristics do you admire? Taking a personal approach will make it more meaningful to you and will help you develop a brand worth investing in, just like the people you enjoy in your life.
3. target audience
Now, who does this person interact with? What kind of people do they attract? Your target audience is like a muscle in your body. It gives strength and stability for your brand to confidently stand tall. Who doesn’t want that? Your target audience will thank you.
4. consistency
Do you like when a person is consistently trustworthy? Yeah? So do we! When someone sticks to their morals and reflects upon them, we trust them more than one who doesn’t. Same goes with your brand. Stick to what holds your brand together. It may be good to make tweaks along the way but keeping consistent strength at its core will maintain trust with others.
5. brand positioning
Ever hear the phrase: It’s not about what you say but how you say it? Probably from your mom. It’s important to know how you are seen in the world and work to positively influence that. How do you want to position your brand to be perceived by others? You can’t control it all but you definitely have a say in the matter when finding your brand positioning.
Give your brand these 5 elements, and it will grow into something you are sure to be proud of. Hold your brand close and tend to it. We love this process at Juice. Let us help you create your brand’s voice. Together we can build up something trustworthy, strong, consistent, and oh so beautiful!