4 Ways I Stay Inspired and Motivated as a Graphic Designer
As a designer, my creative juices are expected to flow all the time, and I need to be able to come up with creative content on the spot. As any creative knows, sometimes this isn’t as easy as we’d like it to be. I’m human and I have days, and sometimes weeks, where creativity doesn’t […]
Mood Boards: Good Vibes Only
Recently, I had the opportunity to work on an exciting project for one of our clients, and the way I typically like to start a larger scale, creative project is by creating a mood board. I think what comes to mind when people hear the term mood board is a visual display of different fabrics […]
The Big Picture – Developing Your Brand
The term “brand” seems to have become a bit of a buzz word lately. And for good reason. It’s easier than ever to reach potential customers. We’re surrounded by advertising messages every day, so you need a well-defined brand to help set your business apart from your competition. What is Branding? A brand is a set of marketing and […]
Marketing Tips Brought to Life for Your Business Event
Once you’ve decided you want to have a business event, there are some preliminary steps before you work on the marketing aspect. First, you need to make some key decisions about your event: Who is your target audience? What is the primary goal for your event? Are there secondary goals for your event? Your answers […]
Supercharge Your Brand!
Companies can go years without changing the status quo of their branding. The life of your company changes, and so should your company’s branding. Five Reasons to Rebrand 1. Merger or Acquisition If your company is going to experience a merger or acquisition, there will be a multitude of changes that occur. As a result, […]
The Juice Story: We Said “Yes” to Rebranding
Once upon a time, a company named Juice was created. We were a company with three women, and we had one major industry source for our business. Over time, the services we offered expanded beyond graphic design to include print. Then we expanded our client base – we no longer served one industry but many. […]
WHAT NOT TO WEAR: 3 Rules for Company Branding
I don’t watch a lot of TV, but one of my favorite shows is “What Not to Wear” on TLC. I’ll stop quickly here to provide an overview for the uninitiated. The premise of the show is friends and family nominate a poor, hapless fashion-disaster soul to give up their entire wardrobe and be flown […]
To DIY, or Not to DIY
Girly-Girl Tendencies This past weekend I had a hair appointment. I have to admit to possessing some girly-girl tendencies … enjoying a little pampering such as mani/pedis or a massage, and anyone who knows me will tell you how much I love shoes! So these every-other-month visits to the salon are something I enjoy. Why? […]
Branded: Part Three – Business Cards
OK, so you’ve decided to get branded and you’ve hired a professional designer to develop your logo. Now it’s time to start creating your visual brand identity through your printed and online presence. An essential tool in your marketing toolkit is your business card. Going Paperless I’ve been asked if business professionals really still need a printed […]
Branded: Logos, the Face of Your Business (Part 2 of 5)
Situation: You have managed to get your foot in the door with your dream client and the meeting is set. You’ve prepared your presentation, done your research, have answers ready and are energized to promote your company with confidence that you are the best solution for this potential client’s needs. Do you show up to […]