Inside the Minds of Juice …
We love getting to know our clients on a more personal level so we wanted to give you a glimpse into the minds of Juice! Our team, Joyce, Annie, Christy, and Megan, answer the questions below. What’s your favorite thing about Juice? – AM – That I’m valued and trusted, giving me the courage to […]
Seventh Inning Stretch
Baseball fans know that in the middle of the seventh inning, you stand up and stretch. While you’re at it, you’ll probably sing Take Me Out to the Ballgame. The other day it dawned on me that May 19 is a seventh-inning stretch for Juice … we’re exactly 7.5 years old. So to mark the […]
Where have all the good candidates gone?
Hiring good people is one of the greatest challenges for a manager, and it is unfortunately, a skill that is underdeveloped. I often hear people complaining that “people don’t want to work anymore.” Finding and hiring the right people is not just about the candidate, it is more often a reflection of the manager and […]
Email Marketing: Planning Your Campaign – Part Two
In my previous post, I covered some of the basics of email marketing. We covered goals, audience and frequency. Now, we’ll cover the next steps in the development of your email marketing campaign. Composing Your Message Since we’ve already determined a goal and audience for your email campaign, we can focus on the content. The […]
Email Marketing: Planning Your Campaign – Part One
Planning is a crucial step in any marketing campaign. When it comes to email marketing, proper planning can lead to a significantly higher percentage of email opens, click-throughs, and actions taken. You’re likely to hear varying opinions about the relevance of email marketing in today’s marketplace, but email remains an effective, efficient and low-cost method […]
Go the Extra Mile … Raving Fans
Although Raving Fans was written 24 years ago, its claim to be a “revolutionary approach to customer service” still holds true. Many customers have reduced their expectation levels, which is why companies who focus on the principles within this book make such a huge impact with their clients, even in today’s world. Go the extra […]
Web Design: Above the Fold
Debates abound on what goes “above the fold” on a website. The first question: where is the fold? Ahh … the fold moves based on the device you are viewing the site, and if you’re on a desktop or laptop, how large you have your browser screen. So it’s obviously a moving target! But, what […]
3 Reasons Why Feedback Matters
Asking your customers/patients/clients for feedback is an important piece in understanding their thoughts on your products and/or services. You can informally gauge how they feel, but getting hardcore data is priceless, and here’s why … Reason #1 Make Your Customers Know They Are Important If you’re taking the time to get their feedback, your customers […]
Marketing Lingo 101
Joyce and I joke that my role at Juice could often accurately be described as “translator” – and I love it. I don’t speak a legitimate second language but like to think I’m an expert in Juice Lingo. Can we agree that counts as speaking say, 1.125 languages? 1.25 on a good day? Throughout my […]
Your New Year’s Resolution: 5 things you should be doing online in 2017 for your business
If I owned YOUR business, this is what I’d be doing in 2017 to increase my online presence. #1 Blogging Most service-based companies should be blogging. As a matter of fact … I haven’t met a company yet that I couldn’t make a case for blogging. Juice has many success stories of clients who get […]