Your Word of the Year
It’s time to strategize for 2017. The new year will be here before we know it, and although I recently talked about making your fourth quarter strong, it’s critical to start preparing for first quarter and the new year overall as well. Many know that for the past few years, I’ve had a word for […]
The Big Picture – Developing Your Brand
The term “brand” seems to have become a bit of a buzz word lately. And for good reason. It’s easier than ever to reach potential customers. We’re surrounded by advertising messages every day, so you need a well-defined brand to help set your business apart from your competition. What is Branding? A brand is a set of marketing and […]
Why You Should Pay Attention to “User Experience” on a Website
Building a website has become very complex. Well, let me restate that … building a GOOD website has become complex. Now that websites are viewed on so many different devices, website builders have to keep many things in mind all the time, such as: Does the page look good on a computer, a tablet, and […]
The Ultimate Writing Guide
Make sure your writing helps people take in your message. One of the ways to accomplish that is with your writing style. A writing style is made up of many elements, but for now, let’s focus on one: consistency. For example, there’s a choice on how you show time in your copywriting: am/pm, a.m./p.m., or […]
3 Somewhat Easy Ways to Unstick Your Marketing
As a business owner, so much of your time, energy, and heart are invested in its success. Since it is so close to your heart, it can be difficult to know where to go next with your marketing – even harder to look past your own vision for your company’s marketing to consider someone else’s. That’s Why […]
Five Ways to Juice Up Your Marketing Plan
Depending on the products and services you offer, it’s likely that business slows down during certain times of the year. For some, it’s summer and for others, it’s winter. Whenever it hits, the off-season can be viewed as both a blessing or a curse. Sure, you’d prefer to be hitting consistent sales numbers all year long, but […]
The Light Bulb of Inspiration as a Business Owner
As business owners, there is a tremendous benefit in reading. Reading biographies, reading industry-related pieces, reading entrepreneur articles … the list is long, and it’s a worthwhile list. This reading time gives us inspiration and valuable insight into how others approach roadblocks and challenges, how to grow, ways to develop teams, and a plethora of […]
Stop asking questions in your marketing headlines!
Some people might get mad at me about this post, but I’m not going to apologize. I’m on a one-man quest to rid marketing and advertising headlines of questions, and here’s where I’m going to explain the “science” behind my stance on this topic. First of all, a term … Headline = The usually short phrase, […]
Marketing Tips Brought to Life for Your Business Event
Once you’ve decided you want to have a business event, there are some preliminary steps before you work on the marketing aspect. First, you need to make some key decisions about your event: Who is your target audience? What is the primary goal for your event? Are there secondary goals for your event? Your answers […]
Direct Mail – Targeted vs. EDDM
Direct mail campaigns usually fall into one of two categories—those that use a client database and/or purchased mailing list, or those that use the US Post Office’s EDDM (Every Door Direct Mail) service. What’s the difference between the two? I’m glad you asked! Targeted Direct Mail Just like mailing out your holiday cards, with a […]