Go the Extra Mile … Raving Fans
Although Raving Fans was written 24 years ago, its claim to be a “revolutionary approach to customer service” still holds true. Many customers have reduced their expectation levels, which is why companies who focus on the principles within this book make such a huge impact with their clients, even in today’s world. Go the extra […]
Web Design: Above the Fold
Debates abound on what goes “above the fold” on a website. The first question: where is the fold? Ahh … the fold moves based on the device you are viewing the site, and if you’re on a desktop or laptop, how large you have your browser screen. So it’s obviously a moving target! But, what […]
3 Reasons Why Feedback Matters
Asking your customers/patients/clients for feedback is an important piece in understanding their thoughts on your products and/or services. You can informally gauge how they feel, but getting hardcore data is priceless, and here’s why … Reason #1 Make Your Customers Know They Are Important If you’re taking the time to get their feedback, your customers […]
Marketing Lingo 101
Joyce and I joke that my role at Juice could often accurately be described as “translator” – and I love it. I don’t speak a legitimate second language but like to think I’m an expert in Juice Lingo. Can we agree that counts as speaking say, 1.125 languages? 1.25 on a good day? Throughout my […]
Your New Year’s Resolution: 5 things you should be doing online in 2017 for your business
If I owned YOUR business, this is what I’d be doing in 2017 to increase my online presence. #1 Blogging Most service-based companies should be blogging. As a matter of fact … I haven’t met a company yet that I couldn’t make a case for blogging. Juice has many success stories of clients who get […]
Your Word of the Year
It’s time to strategize for 2017. The new year will be here before we know it, and although I recently talked about making your fourth quarter strong, it’s critical to start preparing for first quarter and the new year overall as well. Many know that for the past few years, I’ve had a word for […]
The Big Picture – Developing Your Brand
The term “brand” seems to have become a bit of a buzz word lately. And for good reason. It’s easier than ever to reach potential customers. We’re surrounded by advertising messages every day, so you need a well-defined brand to help set your business apart from your competition. What is Branding? A brand is a set of marketing and […]
Why You Should Pay Attention to “User Experience” on a Website
Building a website has become very complex. Well, let me restate that … building a GOOD website has become complex. Now that websites are viewed on so many different devices, website builders have to keep many things in mind all the time, such as: Does the page look good on a computer, a tablet, and […]
The Ultimate Writing Guide
Make sure your writing helps people take in your message. One of the ways to accomplish that is with your writing style. A writing style is made up of many elements, but for now, let’s focus on one: consistency. For example, there’s a choice on how you show time in your copywriting: am/pm, a.m./p.m., or […]
3 Somewhat Easy Ways to Unstick Your Marketing
As a business owner, so much of your time, energy, and heart are invested in its success. Since it is so close to your heart, it can be difficult to know where to go next with your marketing – even harder to look past your own vision for your company’s marketing to consider someone else’s. That’s Why […]