Direct Mail – Targeted vs. EDDM
Direct mail campaigns usually fall into one of two categories—those that use a client database and/or purchased mailing list, or those that use the US Post Office’s EDDM (Every Door Direct Mail) service. What’s the difference between the two? I’m glad you asked! Targeted Direct Mail Just like mailing out your holiday cards, with a […]
Direct Mailing – Make a Great First Impression
In my previous blog about direct mailing, I discussed the role that timing plays for your mailer to go straight from the mailbox to your recipients’ eyes. Now, let’s talk about the design of your mail piece. Along with timing, this is a crucial aspect in not only getting your audience to keep your postcard, […]
Direct Mailing – A Worthy Pursuit
The other day, I received a postcard for a dentist nearby advertising for new patients. It just so happens that I’m looking for a new dentist, and I was planning to do some research and make an appointment after the holidays. This got me thinking about the value of a good, old-fashioned, direct mail campaign […]
Branded: Part Four – Brochures
In my blog series, I have been discussing the most important marketing materials any business owner needs, regardless of their product or service. First, one needs to recognize the importance of establishing a brand and then creating that brand through a professional logo design and business cards. In my previous blog, I began to discuss the difference between […]