Email marketing is one of the best ways for a business to reach potential customers. More than 4 billion people across the world use email.1 And often people check their email first thing when they wake up and several times throughout the day. More than 1/5 of emails are opened within the first hour of delivery, which means that you can quickly get in front of a potential customer’s eyes.2 Plus emails usually are more targeted than social media and therefore secure higher conversion rates (40 times more effective for customer acquisition!).3
With the high potential of reaching people with email, make sure to give every email you send the best chance at motivating your reader to take action. Here are some best practices with email marketing.
Best Practices: Research
Determine your audience and the purpose of the email before you get started.
Know what your desired response is from the recipient of the email ahead of time.
Best Practices: Design
Try for about 40% text, 60% images, and only use high-quality images that match your brand or convey your message.
Stay on brand. (You want everything to look similar to the rest of your marketing materials such as social media platforms, website, print material, etc.)
Be mobile-responsive. Many people check email on their phone more often than on a computer.
Use an email template to keep your emails looking consistent over time.
Best Practices: Message
Stay clean and concise. Get to the point quickly.
Avoid long text blocks and choose an easy-to-read font.
Use your header and pre-header text wisely to help get your message across even to people who may skim the email.
Simplicity is key! Utilize white space so that the viewer has an opportunity to “breathe” while they read your email. Minimalism goes a long way with email design.
Remember your call-to-action (CTA). If you want your reader to “read more” or “buy more,” for example, add a button to encourage following the link.
Helping You Succeed
By keeping these best practices with email marketing in mind, you will be well on the way to reaching the kind of clients you need and making quality connections. You can also check out our prior blog post with even more tips! And if you need help with narrowing down your focus, building a beautifully branded email template, or anything else related to email marketing, be sure to give us a call at 727-386-8611. We would love to help you succeed!
1https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/ 2https://blogs.constantcontact.com/email-marketing-statistics/
3https://www.inc.com/jason-aten/this-mckinsey-co-study-shows-why-you-should-still-use-email-marketing.html