Website Lingo

website design

Understanding website lingo can help you best convey your goals for your website to your developer. Here are some words/phrases as well as file types that you may find helpful. Favicon The favicon is a tiny icon located in your web browser’s tab. In our example, it is in the top left corner to the […]

Best Practices with Email Marketing

Email Marketing

Email marketing is one of the best ways for a business to reach potential customers. More than 4 billion people across the world use email.1 And often people check their email first thing when they wake up and several times throughout the day. More than 1/5 of emails are opened within the first hour of […]

The 7 Habits of Highly Effective People

Juice team - we read books together!

The Juice team just finished another great book together: The 7 Habits of Highly Effective People by Stephen R. Covey. Enjoy this collection of quotes that captivated us!

10 Tips for Professional Business Cards Everyone Will Love

Professional business cards are extremely important. They represent so much more than just your phone number or email address. From making a first impression to helping your potential clients understand your business at a glance, your business cards serve many purposes. So, what makes a good business card? How can you make sure you’re harnessing […]

The Design Process from Start to Finish

Here at Juice, we love what we do. Sometimes, after receiving final designs, our clients say the whole process worked like magic. They told us what they wanted, we went to work, and an excellent design appeared. We love the enthusiasm but have to confess that we actually have a time-tested and client-approved process in […]

Understanding File Types in the World of Graphic Design

Before breaking down file formats, it’s important to understand some of the terminology regarding image files. First, there are two main image file types: raster and vector. Raster graphics are made up of individual pixels that collectively compose an image. Scalability is limited in raster files, which means that, as you increase the image size, […]

Five Qualities of a Great Logo

Your Business Needs a Logo Logos are the face of a company and the foundation of your brand identity. Some of the functions of a logo are to grab attention; to create a good first impression; to communicate brand values and additional meaning; and to distinguish you from the competition. But what makes a great logo? […]

How Your Color Choices Influence Your Branding

Much like the fonts you choose for your branding, color also plays a large role in supporting your brand’s identity. After all, colors are one of the first impressions any viewer will have of your brand. Colors create a vibrant, visual experience and have the power to attract attention, affect our emotions, and even subconsciously influence […]

Battle of the Fonts

Fonts are one of the most crucial elements in design and branding. A font is a graphical representation of text and a medium of communication that catches the viewer’s eye and relays necessary information. Fonts set the tone and personality of a design, often influencing viewers’ feelings toward and interactions with the design. Just like […]

Design Trends We Love

Aesthetic trends explode and proliferate quickly—some are only temporary while others manage to dominate the field and last for years to come. Needless to say, the design world moves rapidly. And that’s the beauty of design; it’s an ever-changing field which challenges artists to constantly create and be inspired by others. While trends can certainly […]