A Pink Hairdryer and Creating Compelling Content
My friend Lindsay is a huge fan of the color black. Ninety-eight percent of her wardrobe is made up of black clothing. She wears black combat boots. And she even asked me to design her business cards so they would look like the night sky. So I was more than a little surprised when she […]
Small Business Week 2018
Juice Marketing and Design is honored to partner with some of the best businesses across a broad range of industries, from esteemed law firms to healthcare professionals and many more. During Small Business Week, we want to highlight a few of our clients and show off some of the myriad of ways they add value […]
Email Marketing: Planning Your Campaign – Part Two
In my previous post, I covered some of the basics of email marketing. We covered goals, audience and frequency. Now, we’ll cover the next steps in the development of your email marketing campaign. Composing Your Message Since we’ve already determined a goal and audience for your email campaign, we can focus on the content. The […]
Email Marketing: Planning Your Campaign – Part One
Planning is a crucial step in any marketing campaign. When it comes to email marketing, proper planning can lead to a significantly higher percentage of email opens, click-throughs, and actions taken. You’re likely to hear varying opinions about the relevance of email marketing in today’s marketplace, but email remains an effective, efficient and low-cost method […]
Marketing Lingo 101
Joyce and I joke that my role at Juice could often accurately be described as “translator” – and I love it. I don’t speak a legitimate second language but like to think I’m an expert in Juice Lingo. Can we agree that counts as speaking say, 1.125 languages? 1.25 on a good day? Throughout my […]
Your New Year’s Resolution: 5 things you should be doing online in 2017 for your business
If I owned YOUR business, this is what I’d be doing in 2017 to increase my online presence. #1 Blogging Most service-based companies should be blogging. As a matter of fact … I haven’t met a company yet that I couldn’t make a case for blogging. Juice has many success stories of clients who get […]
The Big Picture – Developing Your Brand
The term “brand” seems to have become a bit of a buzz word lately. And for good reason. It’s easier than ever to reach potential customers. We’re surrounded by advertising messages every day, so you need a well-defined brand to help set your business apart from your competition. What is Branding? A brand is a set of marketing and […]
Fourth Quarter Marketing
Before you start focusing on 2017, take the time to plan for a powerful fourth quarter for this year. Stand Out Keep your marketing efforts active to have a strong finish to the year. If others want to fade away as we head into holiday season, there’s more time for you to stand out. It’s […]
3 Somewhat Easy Ways to Unstick Your Marketing
As a business owner, so much of your time, energy, and heart are invested in its success. Since it is so close to your heart, it can be difficult to know where to go next with your marketing – even harder to look past your own vision for your company’s marketing to consider someone else’s. That’s Why […]
Five Ways to Juice Up Your Marketing Plan
Depending on the products and services you offer, it’s likely that business slows down during certain times of the year. For some, it’s summer and for others, it’s winter. Whenever it hits, the off-season can be viewed as both a blessing or a curse. Sure, you’d prefer to be hitting consistent sales numbers all year long, but […]