The Big Picture – Developing Your Brand
The term “brand” seems to have become a bit of a buzz word lately. And for good reason. It’s easier than ever to reach potential customers. We’re surrounded by advertising messages every day, so you need a well-defined brand to help set your business apart from your competition. What is Branding? A brand is a set of marketing and […]
Fourth Quarter Marketing
Before you start focusing on 2017, take the time to plan for a powerful fourth quarter for this year. Stand Out Keep your marketing efforts active to have a strong finish to the year. If others want to fade away as we head into holiday season, there’s more time for you to stand out. It’s […]
3 Somewhat Easy Ways to Unstick Your Marketing
As a business owner, so much of your time, energy, and heart are invested in its success. Since it is so close to your heart, it can be difficult to know where to go next with your marketing – even harder to look past your own vision for your company’s marketing to consider someone else’s. That’s Why […]
Five Ways to Juice Up Your Marketing Plan
Depending on the products and services you offer, it’s likely that business slows down during certain times of the year. For some, it’s summer and for others, it’s winter. Whenever it hits, the off-season can be viewed as both a blessing or a curse. Sure, you’d prefer to be hitting consistent sales numbers all year long, but […]
Stop asking questions in your marketing headlines!
Some people might get mad at me about this post, but I’m not going to apologize. I’m on a one-man quest to rid marketing and advertising headlines of questions, and here’s where I’m going to explain the “science” behind my stance on this topic. First of all, a term … Headline = The usually short phrase, […]