Direct Mailing – A Worthy Pursuit
The other day, I received a postcard for a dentist nearby advertising for new patients. It just so happens that I’m looking for a new dentist, and I was planning to do some research and make an appointment after the holidays. This got me thinking about the value of a good, old-fashioned, direct mail campaign […]
Branded: Part Four – Brochures
In my blog series, I have been discussing the most important marketing materials any business owner needs, regardless of their product or service. First, one needs to recognize the importance of establishing a brand and then creating that brand through a professional logo design and business cards. In my previous blog, I began to discuss the difference between […]