WHAT NOT TO WEAR: 3 Rules for Company Branding

I don’t watch a lot of TV, but one of my favorite shows is “What Not to Wear” on TLC. I’ll stop quickly here to provide an overview for the uninitiated. The premise of the show is friends and family nominate a poor, hapless fashion-disaster soul to give up their entire wardrobe and be flown […]

To DIY, or Not to DIY

Girly-Girl Tendencies This past weekend I had a hair appointment. I have to admit to possessing some girly-girl tendencies … enjoying a little pampering such as mani/pedis or a massage, and anyone who knows me will tell you how much I love shoes! So these every-other-month visits to the salon are something I enjoy. Why? […]

Branded: Part Four – Brochures

In my blog series, I have been discussing the most important marketing materials any business owner needs, regardless of their product or service. First, one needs to recognize the importance of establishing a brand and then creating that brand through a professional logo design and business cards. In my previous blog, I began to discuss the difference between […]

Branded: Part Three – Business Cards

OK, so you’ve decided to get branded and you’ve hired a professional designer to develop your logo. Now it’s time to start creating your visual brand identity through your printed and online presence. An essential tool in your marketing toolkit is your business card. Going Paperless I’ve been asked if business professionals really still need a printed […]

Branded: Logos, the Face of Your Business (Part 2 of 5)

Situation: You have managed to get your foot in the door with your dream client and the meeting is set. You’ve prepared your presentation, done your research, have answers ready and are energized to promote your company with confidence that you are the best solution for this potential client’s needs. Do you show up to […]

Branded: Setting Yourself Apart (Part 1 of 5)

Do I really need a brand for my business? As creative director, I find myself getting asked that question frequently. It comes from both new business owners of start-ups as well as seasoned owners who have been in business for years. The answer is always “YES!” But Why? Establishing a brand for your business shows […]