Blogging can benefit your business in many ways. But if you are considering a blog for your business, here are three positives to consider from the start.
1. Blogging is great for improving organic search engine optimization, or SEO.
If a potential client has a question about something in your industry, chances are good that they will use a search engine to find the answer. We want your business to be the one providing that answer. By blogging regularly and engaging in good SEO practices, you make it much easier for your clients to find you.
Pro tip: when it comes to SEO, use a WordPress plugin like Yoast to analyze your posts and make suggestions for improvements. It’s free, easy, and doesn’t require a ton of technical know how.
2. When potential clients look for your business online, it’s important that the information they find is current.
Blogging consistently is a great way to show website visitors your information is up-to-date. It also helps webcrawlers see that you update your website frequently. This can help you appear higher in search results too. Appearing on the first page of search results is a big deal!
3. Blogs are an excellent way to show off your expertise.
When you are an expert in your field, sharing your knowledge online can greatly benefit your business. First, it shows your potential and current clients that you are dedicated to serving them well. Sharing quality information for free helps them understand they are not just a number or transaction to you. Second, by sharing information via blogs, you continue to bolster your reputation as an industry expert.
If written communication isn’t your strength, consider hiring someone to write or review your blog posts so you can be sure the posts are up to your quality standards.
Blogging is a great way to keep your business visible and make a good impression. And if you need assistance getting started, writing blog posts, or figuring out the best way to promote your blog posts online, give Juice a call at 727-386-8611! We would love to help you make a great impression online.