#Hashtag101: That’s not a pound sign
My mom is a fantastic, bubbly, people person. Needless to say, she has enjoyed her jump into the world of social media over the last few years. Because of her background in marketing, I’ve tried to get her interested in Twitter, Instagram and starting a blog, but Facebook seems to be the only outlet that has really […]
Branded: Logos, the Face of Your Business (Part 2 of 5)
Situation: You have managed to get your foot in the door with your dream client and the meeting is set. You’ve prepared your presentation, done your research, have answers ready and are energized to promote your company with confidence that you are the best solution for this potential client’s needs. Do you show up to […]
How Denny’s Reinvented Itself Through Positioning (And How You Can Too!)
I’m Eric Hicks, Director of Internet Marketing with Juice Marketing and Design. I help business owners feel proud of their websites! Today, I’m going to deviate from giving out great website and online marketing advice and tell you a story about how Denny’s (the restaurant chain) used good old marketing savvy to reinvent itself, subsequently […]
Socialize, Don’t Sell
Social Media is just that, social! When I was in college and first entered the world of social media, a new addiction was born. Never before could you so quickly discover who was living where, who had married whom, and everywhere your ex had gone the day before. I wouldn’t have believed you had I […]
Numbers: Adjusting Your Sails
Numbers. Most tend to either love them or hate them. But numbers tell a story when you’re looking at your own company, and it’s a worthwhile story to examine. At Juice, we do a marketing wheel with people to see if their overall approach to marketing is balanced. One of the spokes of the wheel […]
Branded: Setting Yourself Apart (Part 1 of 5)
Do I really need a brand for my business? As creative director, I find myself getting asked that question frequently. It comes from both new business owners of start-ups as well as seasoned owners who have been in business for years. The answer is always “YES!” But Why? Establishing a brand for your business shows […]
So you have a website … now what? (step 1 of 6)
At Juice Marketing and Design, we build a lot of websites. Sometimes we launch up to three websites in a week! So because we’re obsessed with our clients getting results from the marketing tools that we create for them, we thought we’d share some “next steps” for our clients for which we build websites. I’m […]
The Time is Right
Timing decisions can be tough … especially when you’re a growing company and need to take that next step. Do you see when the writing is on the wall? Or do you encounter the more painful approach – when it smacks you upside the head? I love this quote from Troy Hazard, “Business expansion is […]
The Armadillo
When we talk about armadillos around here, we’re talking about giving back. The next charity event that Juice is a sponsor of is the Armadillo Run to benefit local charities through Rotary. If you’re a runner, pick either the 5k or 10k. If you think running is crazy, walk the one-mile event. Whatever you choose, […]
The Written Goal
Many of us have goals in mind, but there’s something powerful about writing down your goals. I didn’t believe it at first, but I have had a change of heart. Consider doing this: Write down four goals – They can be as simple as investing in your office space with an ergonomic chair (yes that […]