Juice Marketing has long supported the Susan G. Komen foundation, and is honored to provide marketing for the 2014 and 2015 campaigns. Juice worked within the established nationwide brand for the 2014 campaign, adding tweaks to make the pieces unique to the Komen Suncoast affiliate. Printed materials included flyers, ads, direct mailings, survivor letters and more. When the time came to plan the 2015 campaign, the decision was to make it personal. Working with talented vendors, Juice and Komen reached out to the community and held photography sessions with local survivors for whom Komen provided treatments. The #itspersonal campaign has included slides at the Tampa Bay Rays game on Breast Cancer Awareness Day, social media, print materials and graphics on the Komen website.