Start-ups and non-profit organizations – it’s wonderful to see them come to life and bloom.
Let us introduce you to Purple Starfish. In its infancy stages, is a non-profit focusing on resiliency in children. Since purple is a color that signifies child abuse and violence and when a starfish loses its limb, it grows back … together, Purple Starfish represents resiliency for the children of our world.
Robin Lavitch, who is the founder of Purple Starfish, had a vision for the logo. We took the time to bring her concept to life as well as various interpretations we created for her consideration. It’s a pleasure to work with clients that have a strong idea, but it’s also valuable when they are open to other concepts infused by their inspiration. That’s exactly what happened along this logo journey.
When working on logos, color is also very important. Many times, our clients are pulled toward certain colors, and we work with them to determine what those are. We can look at PMS color charts, test out color combinations, and together, find the logo colors that make them say, “Yes!” once they see it.
It’s exciting to work with a non-profit start-up from the early stages, and we look forward to seeing the full transformation occur! Enjoy this poem which has been a form of inspiration to many and helps further explain the vision behind Purple Starfish.